Publicado por Ricardo Alonso Maturana
01/02/2018
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Next Web: web 3.0, web semántica y el futuro de internet
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In Next Web people explore and discuss on opportunities related to web 2.0, semantic web and semantic technologies applied to the web, Web 3.0 and, in general, evolution and future of the Internet.
The community discusses the future of the web and the way in which the set of technologies enabling internet will influence the development of the socio-digital life, the building of the digital identity of people and organizations, and the acceleration of learning social processes. All thanks to the exercise of simultaneous sociability and access to ubiquitous information and intelligence.
Companies, venture capitalists, institutions, researchers, professors, start-ups, bloggers, advanced internet users, internet activists and, on the whole, anybody who believes in the technology power of social transformation, have their new space in Next Web, a community promoted by the GNOSS Team.
Publicado por Ricardo Alonso Maturana
01/02/2018
Publicado por Equipo GNOSS
28/05/2015
Publicado por Ricardo Alonso Maturana
28/05/2015
In Google’s relentless pursuit of organizing the world’s information, the most exciting shift we’ve seen over the last year is about its ability to understand the “meaning” behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update).In the past, Google had to rely on the words on the page, matching them to the words that someone searched on. Now, the revolution that is upon us is matching the intent of the query to the suitability of a page that matches that intent.This has significant implications for SEOs; and, as I speak with some of the smartest SEOs in the world about this shift, one of the recurring themes seems to be a new appreciation for and focus on semantic SEO.Smart marketers saw structured data markup as being an im...
Publicado por Ricardo Alonso Maturana
27/10/2014
Barbara Starr of Search Engine Land recently observed that, “Search is changing – and it’s changing faster than ever. Increasingly, we are seeing organic elements in search results being displaced by displays coming from the Knowledge Graph. Yet the shift from search over documents (e.g. web pages) to search over data (e.g. Knowledge Graph) is still in its infancy. Remember Google’s mission statement:Google’s mission is to organize the world’s information to make it universally accessible and useful. The Knowledge Graph was built to help with that mission. It contains information about entities and their relationships to one another – meaning that Google is increasingly...
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Publicado por Pablo Hermoso de Mendoza González
26/07/2013
Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is imperative that semantic Web groups and SEO groups maintain a frequent and open communication.The SEO of the future will need to have a strong understanding of how knowledge graphs work — as well as a solid grasp of semantic Web markup — in order to leverage this information for search marketing campaigns.
Publicado por Equipo GNOSS
25/05/2012
Este artículo habla de cómo puede influir la evolución semántica de los Buscadores en la labor SEO. Análisis e investigación de tendencias de consumo de información por parte de los usuarios Comportamientos de búsqueda por parte de los usuarios Trabajar el marcado semántico de los contenidos que se generen (Microdata) Trabajara con HTML5, un lenguaje de etiquetado reconocido por los principales buscadores. Además trata los siguientes temas: ¿Qué nos aporta Knowledge Graph de google? Vinculación de elementos entre entidades Procesamiento lenguaje natural Evolución del algoritmo google.
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